How can the needs of various users be integrated into the design of new, sustainable mobility services?
This is the question project-mo.de addresses by conducting interdisciplinary research into concepts for planning and designing mobility spaces, infrastructure, processes and products. The focus is on personal mobility within the respective transportation system and its infrastructure. The needs of various users are integrated into the design of mobility services and on this basis specific design methods evolved. Design research concentrates here mainly on the emotional factors involved when people avail themselves of services – with the aim being to favorably influence user attitudes and behavior. Regional stakeholders and users are actively consulted in this process. Finally, design guidelines are developed that focus on the overall structure of the mobility system rather than individual products and services in order to promote sustainable infrastructures and multimodal mobility chains.
These objectives can only be achieved in an interdisciplinary research cluster that bundles the expertise of various fields. project-mo.de is funded as the LOEWE research cluster “Infrastructure – Design – Society” and can thus lay important foundations by bringing together scholars from five disciplines to explore the design requirements for a new, networked and multimodal mobility system in the Rhine-Main conurbation: Design at the HfG Offenbach University of Art and Design, transportation planning at the Frankfurt University of Applied Sciences, social science mobility research at the Goethe University Frankfurt, architecture/urban design and multimedia technology at the Technical University Darmstadt.
Why mobility design?
Mobility design shapes the interaction of the user with a mobility system. The key idea is to enable user-oriented and environmentally-friendly intermodal systems. Design serves as the integrating tool, because the decisions on the design affect how people interact with the mobility system and influences users’ experiences. Here, mobility is viewed holistically as something that is both a need and an ability to move around in a given space. This presumes that mobility design has a systemic thrust, an approach that calls for the bundling of different types of mobility-related expertise. It follows that we should view mobility design as an interdisciplinary task.