2021, April 12 – The mobility designers at HfG Offenbach will start a new project at the House of Logistics and Mobility (HOLM) in May: “User-centered design strategies and emotive influencing factors”. The project, led by Prof. Dr. Kai Vöckler and Prof. Peter Eckart, continues the successful collaboration with cognitive psychologist Prof. Dr. Melissa Le-Hoa Vo and her team at the Scene Grammar Lab at Goethe University. In tests with virtual reality simulations of suburban train stations, psycho-physiological parameters of test persons in a waiting situation are recorded (eye tracking, pulse, skin resistance, etc.). This makes it possible to systematically investigate the extent to which design decisions such as lighting, object positioning, surface design, arrangement and design of information or spatial structuring have an emotional impact on users. Especially for public transport, the socio-emotional factors that have a significant impact on mobility behavior have been largely underestimated so far. In this way, the project aims to contribute to overcoming acceptance barriers of climate-friendly, multimodal mobility.

The one-year project (HA project no. 1015/21-17) will start in May. It is funded by the state of Hesse and HOLM funding under the “Innovations in Logistics and Mobility” measure of the Hessian Ministry of Economics, Energy, Transport and Housing.